March 2005


Romania through international eyes
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About Vivid magazine

Summary
Launched in April 1999,  Vivid is enjoyed by a wide readership base which includes Westerners posted here by multinationals, Westerners here working independently, diplomats, and of course many Romanians.  Recent readership surveys reveal that Romanians between the ages of 30 and 40, who are university educated and fluent in English comprise  Vivid's highest readership growth area.  

Vivid's greatest asset is the quality of its journalism; Vivid writers cover  Romania 's big issues as well as the not so big.  Its politics, business and economics sections are provided by some of the country's most respected analysts in investment banking and business circles.  Other sections, all edited by highly qualified writers active in the industry of their focus, include media, management, human resources, conservation, property, food and drink, and health.  Vivid writers are regularly called on to write country profiles for Romanian supplements of large international dailies.

Vivid's approach to Romanian issues was made clear in it's first ever issue, in April 1999; much of what was said then remains relevant today. 

>>Read:  The very first Vivid editorial

Print run, distribution
Vivid's print run maintained an average of 5,000 in 2004.  Vivid  is printed nine times a year, every month except July, August and January.  It is distributed for free wherever our readers are likely to congregate, such as superior hotels, business centres and restaurants, and by subscription.

>>Find out more about the costs of advertising in Vivid and some technical details for designers

Advertisers 
Companies place ads in Vivid because Romania 's most discerning, influential and affluent readers receive the magazine.  A recent issue of Vivid contained ads from the following industries: Banking and Financial (Back cover); Automotive (Interior page); Energy (Interior page); Fashion (2xinterior pages); Hospitality (3 x 1/2 pages, 1 x 1/4 page); Property (1 x 1/2 page); Health (1 x 1/2 page).  Smaller ads included a dental clinic, an optometrist, and a number of restaurants.

What some readers say about Vivid
>>Read:  Vivid testimonials


 

>>MEET Vivid's WRITERS

>>Vivid's FIRST EDITORIAL

>>Vivid's ADVERTISING INFO

>>Vivid TESTIMONIALS

 

 

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